- Consumer perception of cannabis is evolving. According to Pew Research, 91% of adults in the U.S. support legal marijuana. This has created a ripe environment for brands and advertisers to capture consumer attention with storytelling.
- Unprecedented market growth is expected through 2025. The U.S. hemp market is projected to reach $6.8 billion in 2022, 10 times more than in 2018. To say the space is booming would be an understatement.
- State legalization of cannabis is a constant trend. Since 2014, more and more states have gradually loosened regulations on cannabis products.
- Cannabis Usage Surged During the Pandemic, Americans spent nearly $18 billion on legal marijuana in 2020, representing a 67% jump from 2019. Moreover, 42% of cannabis consumers started or increased their consumption during the pandemic.
Keeping up with evolving consumer behavior and trends is crucial for success in the cannabis industry. Using Fanda’s Marketing Center, you can easily connect with your customers and improve their experience. Start your free 14-day test drive of Fanda today!
