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In 2024, the global cannabis market is set for substantial growth. Legalization, innovative products, and tech advancements are driving this expansion. Opportunities abound, but so do challenges in the complex legal landscape. – Market Outlook: The U.S. cannabis market is on track to hit $53.5 billion by 2027, especially with adult-use sales rising. States like […]

Did you know that one in five individuals participating in “Dry January” is turning to cannabis as a refreshing alternative? According to a survey by CivicScience, 21% of those taking a break from alcohol have chosen marijuana and CBD products to accompany them on this journey. More people are opting for cannabis over traditional non-alcoholic […]

Social media marketing is an extremely cost-effective tool, but there are limitations for cannabis-related businesses. Here are 3 basic rules for building your cannabis brand on social media: – Educate without selling: Since photos of cannabis flowers and products may get flagged on social media, it’s better to publish educational content like behind-the-scenes pictures of […]

Elevate the cannabis shopping experience: A customer-facing screen cultivates trust by enabling customers to verify order accuracy, minimizing the chances of incorrect purchases. Infuse your brand into the cannabis point of sale (POS): With a fully customizable user interface, tailor the POS to align with your brand’s colors and imagery, ensuring a seamless integration with […]

There are many different ways to use QR Codes for mobile marketing. QR Codes – the key to gathering more visitors, expanding your audience, increasing earnings, boosting app downloads, fostering social media connections, and offering compelling freebies in your campaigns. QR codes have opened up new opportunities for mobile marketing since they can be printed […]

Every year, businesses go all out to boost sales during the holiday season. But once the decorations are packed away, sales tend to slow down. Here are some simple strategies for your cannabis dispensary as we step into the new year: Boost Your Online Presence: Your customers may have spent the past few weeks on […]

Customer reviews are a local ranking factor and help promote word-of-mouth marketing. All things being equal, if your marijuana dispensary has no Google reviews but your competitor does, guess who’ll have the edge. To encourage people to leave an online review, you need to be thinking about this regularly as you interact with customers. Asking […]

As a cannabis business owner, ensuring a seamless and enjoyable customer experience is key. Elevate the efficiency of your dispensary by incorporating a customer-facing screen into your setup. Providing customers with a clear view of product pricing, order details, and transaction information fosters complete transparency. Any errors can be swiftly addressed, ensuring a smooth payment […]

In a recent survey conducted by Ayr Wellness and Suzy, 1,600 American cannabis users provided insights into their holiday plans and traditions. Here are the key findings: – The holiday season is sparking a spirit of sharing among cannabis users. 54% of respondents expressed their intention to enjoy cannabis with friends during Thanksgiving, with a […]

1. Leaving your GMB listing unclaimed Don’t forget to claim your Google My Business (GMB) listing – it’s like having the keys to your online cannabis store. Verifying your GMB account gives you control to update, correct errors, and make your brand shine. 2. Incomplete or Incorrect Info Ensure your GMB listing is up-to-date. Outdated […]