Add to Promo List
The Add to Promo List App enables your business to collect customers opt-in’s or consent for future marketing offers from your business.
By collecting opt-ins, you’re building a database of phone numbers from customers who choose and want to hear from your business.
Once you have an opt-in or promo list, you can begin sending promotional SMS and email messages directly to the phones of your customers—reaching them through a channel with a 98% SMS open rate!
- Collect Opt-in for SMS, email, Voice, Push messages
- Simple user-interface
- Attach coupon, voucher or gift card
- Collect multiple data point
SMS marketing is the most powerful digital tool available today. Believe it or not, your SMS opt-in message is probably the most valuable SMS marketing asset you can create for your business. From a compliance standpoint, your customers must willingly give you permission to text them.
Why Opt-In Texting is Important? Legal compliance is the big reason why sending an opt-in text is important. The TCPA (Telephone Consumer Protection Act) explicitly states that you must get consent—in writing—before sending commercial text messages to any customer. The TCPA helps protect consumers from robo-texts and spam.
As such, it’s vital that your SMS opt-in is perfect. An opt-in is a form of consent given by your customers, acknowledging interest in a product or service and authorizing a you to contact them with further information.
When you decide that your business should start building a compliant SMS and email list of your customers, you will need to configure and enable Add to Promo List App. The Add to Promo List application will be present on the Marketing Center dashboard.
In this section, we want to explain how businesses are using the Add to Promo List App in order to build a marketing database of their customers to engage in digital marketing via SMS, email and Push message, while staying in full compliance with all current FCC and Mobile Marketing Association.
A digital marketing solution like Fanda can integrate with the Point of Sale software your business already uses to automatically engage with your customers.
With a service like Fanda your business can interact with your customers and can collect data, encourage specific customer action and simply reminding them about your business.
SMS — Short Message Service, or simply texting — provides brands the opportunity to meet customers where they are spending the most time. It’s the fastest and most logical way to interact with customers. SMS is the marketing tool of the future!
Before starting any SMS marketing campaign a customer list is required, it is important to abide by FCC TCPA rules when building this list. It is illegal to send a text message to any consumers without their consent, this can lead to serious consequences and bad brand reputation for your business.
A Unified Customer Profile (UCP) is a key platform in digital marketing that aggregates data across all customer touch points (social, mobile, web) with third party data and stores in the customer profile within your Fanda Marketing Center.
Before starting any SMS marketing campaign a customer list is required, it is important to abide by FCC TCPA rules when building this list. It is illegal to send a text message to any consumers without their consent, this can lead to serious consequences and bad brand reputation for your business.
Successful SMS marketing depends on size of your database and accurate segmentation: sending the right messages to the right audience at the right time.
Create target lists based on the data collected or imported, for example create list for your VIP customers, or customers in specific age group, gender or zip code.
