Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
So essentially, instead of pitching your marijuana products and services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues related to cannabis.
Your goal here is to educate a “cold” audience. Those who are new to medical marijuana or who are considering using cannabis to treat their unique needs.
These people know very little about the health benefits of medical marijuana let alone the risks, if any, of using medical cannabis. They need useful, relevant, and educational information to help them understand your products and services. By providing this useful info you’re able to move these people through your conversion funnel into a “warm” audience.
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