Brands that are in the cannabis industry, however, need to tread more carefully when it comes to social media marketing.
It’s essential to be extra cautious about what you put online and to be updated with the latest cannabis rules and regulations. Here are 3 crucial things you should never forget about:
- Don’t explicitly state that you’re selling cannabis products: This includes not having verbiage that says your products are for sale, trade, or delivery. Your priority should be educating and building rapport and trust with your audience. That’s why they do not list the prices or provide explicit contact information to buy cannabis products.
- Don’t post risky content that could be misconstrued by general audiences: This includes posting instructions on how to sell, grow, and use cannabis. This also includes any content that promotes its recreational use. Focus on the health benefits instead.
- Don’t run paid ads that promote the sale or trade of cannabis products: Generally, social media platforms restrict business pages from running paid ads with the intent of selling regulated products such as cannabis.
