Remember when baby boomers used to be the largest generation in the United States? They still represent a large group. Not nearly as large as Millennials or Gen Xers, but baby boomers now represent 25% of the US population. They should be considered a lucrative target demographic for your cannabis dispensary or online store.
– 30% of cannabis consumers in fully legal states are 55 or older, according to BDS Analytics
– 90% of boomers who consume cannabis believe it relieves pain, and another 90% strongly believe it has medical benefits
– Boomers also have a highly favorable opinion of cannabis if it can help a sick loved one, with 97% supporting its use in such cases.
Boomers are the one demo that the cannabis industry is ignoring or underserving. Yet, this demo should be near the top of your list when it comes to selling cannabis products online. Boomers seem to be among the most interested in buying cannabis because they face different ailments that cannabis can treat organically.
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