Gathering feedback from your cannabis dispensary customers can provide valuable insights for improvement. To create an effective survey tailored to your business, follow these four straightforward guidelines:
- Keep it short and relevant: People don’t want to spend ages answering surveys. To boost participation, keep your questions concise and directly related to the customer experience;
- Choose the right moment: Don’t send surveys to new customers or those who’ve just signed up. Instead, target customers after they’ve had a significant interaction with your dispensary, a few weeks after purchase, or after onboarding;
- Test it out: To ensure your survey works well, conduct A/B testing. Create two versions with slight differences, like question order, the number of questions, wording, or button colors. This helps you figure out which version gets more responses;
- Say thanks: Always express gratitude to customers for their feedback, no matter what it is. You can offer a small incentive like a gift card or discount. Showing appreciation encourages ongoing engagement and fosters a positive relationship.