This Thanksgiving, it’s not just the pumpkin pie that’s cooking. A survey by Ayr Wellness and the research company Suzy asked 1,600 American cannabis users about their plans and habits this holiday season.
The survey showed that cannabis is becoming a staple of the holiday season in the states where it’s legal and that many cannabis users (65%) are planning on swapping their usual alcohol consumption with cannabis.
In fact, Thanksgiving might be becoming one of the top “green” holidays. 90% of those surveyed said they would be buying the same or more cannabis for Thanksgiving (and Christmas) as they have in previous years. And they’re buying that cannabis on Green Wednesday.
Cannabis sales on Green Wednesday are 40% higher than any other Wednesday in November. In fact, Green Wednesday is the day with the second-highest cannabis sales for the entire year, second behind 4/20 and followed closely by Black Friday.
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