A damaged reputation can be detrimental to your cannabis dispensary’s success, and online reputations can be a challenge to grasp, let alone manage. However, you can spot the warning signs of an online reputation issue and ensure a bright future for your brand.
For instance, if your website has a high bounce rate, it means visitors aren’t finding what they’re looking for. Bounce rate problems are stealthy as they can gradually harm your online reputation with search engines. Yet, they can result from various interrelated factors.
Another red flag is an increase in negative reviews. If you search for your dispensary online and the first results are negative reviews, comments, or press, it’s your audience delivering a message about your brand. When customers aren’t satisfied with your products or service, they tend to express their opinions online.
Difficulty in hiring and recruiting talent could be a warning sign. Prospective employees are likely to decline a job offer if they stumble upon a negative online reputation associated with your dispensary.
Talk with a digital marketing consultant today to protect and improve your online reputation!
