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Reporting on online marketing performance is critical to any company. It provides you with a complete overview of all your paid advertisement campaigns’ performance. It helps you discover the amount you have spent and if you were able to stay within a planned budget while still reaching your pre-set goals. Build better digital marketing campaigns […]

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” So essentially, instead of pitching your marijuana products and services, you are providing truly relevant and useful content to your […]

Successful customer relationships are built on mutual benefit and trust. When your customers purchase your top-notch cannabis products, they support your journey, and in return, you reward them with enticing perks that keep them coming back for more. It’s a win-win situation! But wait, there’s more! Beyond offering perks, this program grants access to invaluable […]

Did you know that over 97% of consumers search online to find local businesses? And 85% of them trust online reviews as much as personal recommendations! Positive reviews can make 73% of consumers trust a local business even more. That’s why having a strong cannabis dispensary SEO strategy is crucial! When your dispensary appears in […]

QR Codes are life-saving for all printed marketing materials that smoothly integrate them into your digital campaigns. All businesses love them because they are affordable, easily integrated, and highly applicable. In 2023, not all states in the U.S. require QR Codes on cannabis product labels. However, most reputable CBD companies have either switched or are […]

Set Clear Goals Identify what you want to accomplish with your marketing emails before you start sending them. This will help you measure your progress more easily. Prioritize Quality over Quantity Resist the urge to inundate your audience with daily marketing emails. Instead, focus on delivering high-quality and valuable content. The emphasis should be on […]

In today’s digital age, when people are looking for various services, whether it’s a mechanic, a dog groomer, or a hairdresser, their first stop is usually Google. And if you want to ensure your cannabis dispensary shows up prominently in Google searches, claiming your Google My Business listing is the easiest and fastest way to […]

Brands that are in the cannabis industry, however, need to tread more carefully when it comes to social media marketing. It’s essential to be extra cautious about what you put online and to be updated with the latest cannabis rules and regulations. Here are 3 crucial things you should never forget about: Don’t explicitly state […]

In the modern era, where billions of individuals actively participate in social media platforms daily, establishing an online presence has transformed from a choice into an indispensable requirement for businesses. Brands who are in the cannabis industry need to tread more carefully when it comes to social media marketing. But despite all these restrictions, social […]

Remember when baby boomers used to be the largest generation in the United States? They still represent a large group. Not nearly as large as Millennials or Gen Xers, but baby boomers now represent 25% of the US population. They should be considered a lucrative target demographic for your cannabis dispensary or online store. – […]