8 Compelling Reasons to Sell Gift Cards into Your Cannabis Dispensary
Discover why gift cards can be a good idea for your cannabis dispensary. Gift cards aren’t just convenient, they can boost your business in multiple ways. Here’s why: 1. Customers using gift cards typically spend 20% – 50% more than the average purchase. 2. Gift Cards are the #1 requested gift every holiday season and […]
Boost Your Cannabis Dispensary on Social Media!
Social media is a game-changer for businesses, even in the cannabis field. Using social media lets you not only chat with potential customers but also give them a great user experience. The best platform depends on who you’re trying to reach: Facebook: Every cannabis business should be on Facebook. It’s massive and great for reaching […]
Don’t Make This Mistake: Blending in with the Competition
You might have a fantastic selection of cannabis products, but guess what? The dispensary around the corner probably does too. In an industry that’s growing rapidly, new players are constantly entering the field, and this trend shows no signs of slowing down. As a responsible business owner, you must ask yourself a critical question: “What […]
Google My Business: A Dispensary Game Changer
In the ever-evolving cannabis industry, success isn’t solely about meeting demand. It’s about finding the perfect balance between your customers’ needs and a robust digital marketing strategy. That’s why Google My Business Profile is so important. This invaluable tool empowers business owners to wield control over how their dispensary listing appears in search results. With […]
4 Steps to a Successful Cannabis Dispensary Customer Survey
Gathering feedback from your cannabis dispensary customers can provide valuable insights for improvement. To create an effective survey tailored to your business, follow these four straightforward guidelines: Keep it short and relevant: People don’t want to spend ages answering surveys. To boost participation, keep your questions concise and directly related to the customer experience; Choose […]
Why Your Cannabis Business Needs Email Marketing
Cannabis marketing hurdles are no secret. But here’s the surprising twist: maneuvering around restrictions is possible, and it’s all about email marketing. Unlike the risky realm of social media, where your presence can vanish instantly, email marketing provides stability. Your link with the audience remains intact, no matter what. In other words, if you choose […]
Why Birthday Marketing Matters For Dispensary Customer Loyalty
A birthday message is a great way to say “we care about you” and show your customers a little extra appreciation. Most people keep an eye on their birthday wishes so they will gratefully find your message for sure. You can offer a discount, a special offer, or a free gift with purchase. This in […]
Cultivate Your Cannabis Brand with Care
Your cannabis brand is more than just a logo — it’s a statement of who you are and what you stand for in the industry. Whether you’re reaching out to potential customers or collaborating with partners, your brand’s identity speaks volumes. Craft Your Aesthetic: What vibes do you want your dispensary to exude? Whether it’s […]
Boost Profits & Branding with Cannabis Gift Cards
Gift cards are a purely practical option for your retail experience and can be beneficial for customer experiences in a variety of contexts. This is especially true in the cannabis retail market, where products, product types, and pricing can be unfamiliar to the majority of first-time buyers. There’s also the benefit of customers being more […]
Successful Cannabis Marketing Strategy Checklist
Crafting a winning cannabis marketing plan demands a nuanced approach. Explore the following 14-point checklist to ensure your Instagram marketing strategy is on point: – Build your cannabis marketing strategy around the right audience – Create rewards programs to attract (and create) frequent shoppers – Invest in the marketing channels consumers trust – Use email […]
