Why Your Cannabis Business Needs Email Marketing

Cannabis marketing hurdles are no secret. But here’s the surprising twist: maneuvering around restrictions is possible, and it’s all about email marketing.

Unlike the risky realm of social media, where your presence can vanish instantly, email marketing provides stability. Your link with the audience remains intact, no matter what.

In other words, if you choose a cannabis-friendly email platform, you can send your customers all your promotional content and use the word “cannabis” as many times as your heart desires, without risking anything.

Not to mention, email marketing has one of the highest returns on investment of any marketing channel. On average, e-commerce businesses can see a $36 return on $1 of investment.

Email marketing is a powerful, yet underutilized channel of marketing. Particularly as an e-commerce cannabis or CBD brand, your email marketing strategy could help skyrocket your sales. Elevate your cannabis game with email marketing with Fanda!

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